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Clearly, it's a format with opportunity, yet there is much to be learned. Yahoo's Gemini offering helps advertisers reach mobile consumers in a contextually relevant, effective way: through native ads tailored for mobile.
It's a marketplace worth considering; Yahoo has more than million monthly mobile users who average minutes per month. Where Google consolidated desktop and tablet paid search with the introduction of Enhanced Campaigns , Yahoo is offering advertisers the ability to manage mobile and tablet ads from a separate interface with Gemini. This is an opportunity to get more granular with your search strategy. Image from Yahoo.
Gemini advertisers have targeting options including geotargeting, broad and exact match, and negative keywords. They plan to offer sitelink, location and call extensions; phrase match; day parting; and device, language, radius and operating system targeting in the future. Currently, Yahoo is in the process of rolling the ads out to greater audience segments. Yahoo plans to have all accounts migrated and set up in Gemini by April Ads automatically adapt to the device type, whether computer, mobile or tablet.
It doesn't. Currently, Bing Ads campaigns are incompatible with Gemini, which is proprietary to Yahoo and built on a separate codebase. According to Adotas , Gemini ads will appear on more partner sites over time, while Yahoo will work to create parity between Yahoo Search Ads and Bing Ads. Start by signing in to the Yahoo Ad Manager. If you don't yet have an account, you can easily create one, or log in using your Google or Facebook account.
You'll be able to preview your ad on the right as you create it. Once you've added the information above, click the checkbox to indicate whether or not you want to use the ad information for additional ads. Define your audience.
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Start by clicking on Advanced Settings, Suggest keywords and 'Modify' as indicated below, to see all of the options available to you. This makes way for criminal opportunities. They see internet fraud as a creative outlet in a country like Nigeria.
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Plus, the proliferation of internet service providers in Nigeria has made it even easier for scamsters to commit internet fraud. It is now as simple as buying modems and surfing the internet within the confines of their privately rented apartments on campus. They share information on a particular target and find new ways of making prospective targets yield to their deceit.
They are able to get help, share internet costs and jointly pay for fuel for generators, which are used to power their computers. They come to school during the day, and go to social clubs in the evenings and to celebrate their successes.
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The celebration of wealth, particularly among politicians, serves to motivate the involvement of the youths in cyber-crime. Nigerian society celebrates wealth without questioning the source of the money. So what do these young, undergraduate Nigerians do under these circumstances? And they use their education to follow the example set by their elders that shows crime pays.
Brenda Mason — Stirling, Stirling. Edition: Available editions United Kingdom. Oludayo Tade , University of Ibadan. Internet scamming is proving to be an attractive career to a considerable number of Nigerian students.
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And also what you should really start thinking about is if Yahoo Mail is something you still want to use. There are a number of free email alternatives to Yahoo that are just as good, easy to use, and most importantly, not spying on you. Here are a few:. With this browser tool, you can control the collection and use of interest-based advertising as well as opt out of any or all of the ads. Keep up to date with the latest money-saving tips and more at Clark.